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The Blurred Lines of Business Blogs: What Works and Why.

I haven't worked on this blog for a while, and there's a good reason for that.

As a professional writer, I try to continually increase my base of knowledge, and blogs are no exception. Though I originally set up a few blogs with distinct purposes in mind, the lines between blogs quickly became blurred.

I set up this ruby honey business blog to talk about PR and marketing tips and tricks. I created the Northern Kentucky News blog with a dual purpose in mind: providing information about upcoming events and general news in Northern Kentucky, and also, as an outlet for my favorite kind of writing, features.

I've been writing random online journal blogs about everything from urban life to rants against my cable broadband company to restaurant reviews and Northern Kentucky city government issues in the Northern Kentucky blog. It's meant to be a fun journal blog, while the ruby honey business blog was designed for a loftier purpose- no joking around, just serious PR stuff. However.

The Northern Kentucky News blog quickly took off, with readership increasing weekly. This was due in no small part to a few unexpected surprises.

  1. A really "big" blog in NY picked up on one of my blog posts and mentioned it in their much more popular blog, greatly increasing the number of visitors to the site.

  2. A couple of very popular regional blogs added permanent links to the Northern Kentucky News blog, also increasing readership.

  3. A number of urban life on-line publications picked up on the NKY opinion blog, adding links to their sites, too.

Great, I thought, the blog world is fun, and writing posts that spark comments makes looking at my e-mail a lot more interesting. But still, it's just for fun, and the ruby honey blog will be my mainstay for online job opportunities. Or so I thought.

Instead, readership of this blog continued to be spotty, and- most surprising to me- it was the Northern Kentucky News journal blog that's resulted in additional work. In a month's time I picked up a few gigs, including some PR consulting and writing an article for a women's magazine. You can imagine my surprise.

So why is the journal blog kicking the butt of the business blog? I think the answer is pretty simple. Using anecdotes to sell or market a product is as old as the hills, and an oft-used method in public speaking as well. Though it wasn't my intention to do so, inevitably, in my rants against this, that and the other, I often express my ideas for things that could be done to improve this or that company or organization's service- and it's exactly those rants that turned into online job opportunities. Go figure.

Inevitably, between work and maintaining the other blogs, I've let this one suffer. I'm going to start posting again, but I'm not going to make the same mistakes I used to make. Instead of trying to fit myself into some stuffy, business-y mold, I'm going to write like I want to write- from the heart, with plenty of opinions and ideas. And maybe then, the lines between blogs won't be so blurred.


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