Skip to main content

Copywriters. Do It. With Creativity.


I'm a copywriter at heart, so I often think about how words on paper will "sound" to the reader. And I like to think about how to make the most of their appearance, too. I'd argue that some of the most interesting- and eyecatching- copy written took some liberties using the English language.


I'm pretty Freewheelin' with My Capitalization. And I really like. Using periods. For emphasis. I even have the upfrontery to make up words, because I like the way they look- and sound.


If you're a writer, and you're trying to make a point, consider manipulating the English language in a way that suits you. You'll stand out. The Word Police of the world may not like it, but they're not the ones getting paid to write for a living- you are.


You don't have to throw away your AP Style Guide. Just put it on a shelf. As a reminder that someone, somewhere, made up all of those rules, too.

Comments

Popular posts from this blog

hiring the right collections agency for your company

The other day, I got a call from the Justice Department. I had a moment of sheer panic before I remembered, I contacted them first. For over a year, I’ve been getting harassed by a collections agency. A dim-witted collections agency that thinks that I am someone else. Yup, they had the wro-o-o-ong number. A fact that I had repeatedly explained to the half-wit who called me the most frequently: “Dude. The only Nellie Oleson I’ve ever heard of was on the Little House on the Prairie.”

Clearly, there was some kind of mix-up. Someone was playing a joke on the debt collections agency. But no matter how many times I explained myself over the phone, they refused to believe me. Highlights from the phone calls I received include the collections agency (later revealed to be Northland Group) calling me a liar, calling me very late at night and oh yes, refusing to identify the name of their company. For a year, I was unable to report them because they had a blocked number. But they started calling…