Once again, email marketing is being touted as a powerful tool in marketing campaigns. Datran Media just released their annual online marketing and media survey results. The 2000+ survey responses indicate that 82% of the online marketing professionals surveyed will increase email marketing efforts in 2008. Surveys were returned from almost 100 companies, including Avenue A/Razorfish and Stamps.com. Some more on email marketing campaigns from the Datran Media survey:
- 55% of survey respondents stated that they anticipate email marketing ROIs to be higher than other marketing campaign channels.
- 80% of companies surveyed said email marketing was outperforming other avenues, including search.
- More than 2/3 of survey respondents said that email marketing has boosted sales across company channels.
- More than 80 percent of companies surveyed indicated that they send targeted email marketing messages to prospects and customers.