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Ghostwriting Tips that Keep Clients Coming Back

My first experience ghostwriting for someone else was some years ago. I had to write quotes to be included in press releases, content for newsletters and a number of other communications as if they were written by members of senior level management for the company where I worked.

I didn’t do a great job my first time out of the gate. Why? Because I tried to write copy as if I were the person in question. This resulted in a very stilted, stuffy prose that didn’t do anything for my writing. I reevaluated my methods for ghostwriting and did something else the next time I was on deck. I wrote the copy in the same way that I always like to write and then attributed it to the person in question.

And it was so, so much better than before.

When Clients Have Changes to Ghostwritten Copy and Content

Now, when you’re ghostwriting for someone else, inevitably, they’re going to have some changes. Because it’s their project and they want to feel like they are a part of the process. I don’t get upset by this. That’s the nature of being a copywriter. And the client is well within their rights to offer suggestions and to provide input into a finished project.

If I feel strongly about something that I have written or if I am concerned that content written by the client could hurt the way that they’re perceived by customers or clients, I’ll explain this to them. Part of why they hire me is so that I can give them that all-important outsider’s perspective. If you can rationally explain why changes are needed, and back up your input with fact, it’s usually welcomed. In fact, I don’t remember ever having an issue with a client over content changes and suggestions. Usually, they welcome new ideas and a fresh perspective.

If you’re looking to bust into ghostwriting, or if you write press releases or content that’s attributed to others, just remember: don’t try to be something that you’re not.


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